For longer than 100 years — 114 to be precise — Cassidy’s Flowers in downtown Newmarket was serving town with flowery arrangements and gift suggestions for several occasions that are special.

September 20, 2019 4:02 pm Published by Leave your thoughts

For longer than 100 years — 114 to be precise — Cassidy’s Flowers in downtown Newmarket was serving town with flowery arrangements and gift suggestions for several occasions that are special.

So that as much as the longtime company success could be caused by the top-quality, customized solution provided to its customers, similarly significant may be the partnership that is longtime of owners and their dedication to their community.

Wife and husband owners Henry and Jo Startek, whom first came across in public areas college, chose to get into business together once they acquired Cassidy’s Flowers 30 years back as he retired as being a packaging supplier and wholesaler within the industry that is floral Toronto.

Most likely these full years, Henry stated the company partnership was smooth, with every of those centering on their talents — he functions more due to the fact face regarding the company, while Jo works more behind the scenes.

“He’s the end that is creative i actually do all of the book work,” Jo said.

“It’s extremely tough to have two different people looking to complete the same job, therefore we had no conflict with what our strengths are… it works,” Henry added.

And Henry is many decidedly passionate about plants when it comes to joy they could bring to someone’s time.

“They’re (flowers) a thing…i’ve that is emotional understood an individual, no real matter what the event, to not ever react favourably to something special of plants. They (the receiver) could be down, they could be tired, there’s constantly a smile that is big comes with their face,” he stated. “i prefer bringing smiles to people’s faces … to see (their) response.”

He enjoys the process and “the science” of making unique floral designs for his clients.

“It’s maybe perhaps not which you can’t discover at work … but there’s more to it than simply to be able to organize, you must know simple tips to treat the plants, simple tips to cut them, how exactly to keep them, how exactly to hydrate them,” he explained.

Their dedication to quality has received Cassidy’s Flowers their customers’ suffering loyalty.

“We have actually a core that is large of clients that help us. We pride ourselves on our workmanship regarding the proven fact that we’ve fresh plants, good developers therefore we do have a 100 % satisfaction guarantee,” he said.

Fresh plants are delivered daily to your shop from throughout the world for the Cassidy’s team of six staff to produce the message that is perfect particularly created flowery plans.

Henry included all the plants result from Ecuador and Columbia, that has perfect conditions for flower development.

“The times are much longer, the current weather is more constant, the wages tend to be more competitive than these are typically right here,” he explained. “They have quite small dependence on synthetic watering since they are close to the equator, so that they get 12 hours of daylight and 12 hours of evening. Hours of sunlight are warm, the hours are cool night. It’s perfect.”

Upon distribution, the plants are held fresh in two coolers that are large the back of the shop, one with plants for clients’ personalized plans, plus one when it comes to plants into the plans offered at the front end associated with the shop.

As a part of Florists’ Transworld Delivery (FTD), a worldwide system of flower merchants able to provide customers global, Cassidy’s Flowers delivers communications and presents to family members near, far and everywhere in between.

You can find three breaks whenever Cassidy’s is many busy.

“The three busiest times in a florist’s life will likely to be Christmas … and that’s because it is the longest period. Mother’s Day could be the busiest week-end in a florist’s life … and Valentine’s Day may be the single busiest time for a florist,” Henry stated.

If the set just isn’t working during the store, the Newmarket residents love to invest their time travelling and golf.

“i really like the truth that you’re really playing against your self. Additionally, it is the only sport in that you’ve an inactive ball,” he stated about their passion for the game.

From Italy to Barbados, they usually have played on courses all over the world, but Henry stated their favourite spot is Ca for the microclimate. The nearby ocean makes for an original experience, where you could begin the overall game in hot conditions, and end it in cooler ones because of the ocean breeze and descending hills. He also appreciates the wildlife here.

“In Ca, the tennis courses are deemed lands that are protected and that means you have deer all around the program. They’re regarding the greens, they’re within the sand traps …. and there’s probably hundreds of these.”

In addition they perform at area courses that are public constantly look out for their game, he included.

Henry volunteers because of the York company Exchange team, a neighborhood not-for-profit business-to-business company, since the raffle and fundraising coordinator.

Javed Khan, who owns Aurora-based advertising business EMpression whom met the Starteks through the business networking team years back, stated he has got constantly admired them with regards to their passion due to their work that is floral additionally because of their dedication to providing back into the city.

“He provides right back a great deal in a variety of community events and donates their time,” he said of Henry.

Khan talked concerning the work the Starteks do each year when it comes to annual College that is pickering Holiday Tour through the festive season.

“There’s been times whenever they’ve gone away from their solution to ensure that the plants are delivered…you recognize, you don’t fundamentally observe that on a basis that is regular days,” said Khan.

“He’s (Henry) maybe perhaps perhaps not the sort that is doing it to obtain recognized, he’s doing it because he’s got an extremely passion that is strong that’s what I favor.”

The shop recently relocated to 15 principal St., its fourth location on principal throughout the previous century.

“It’s historic, we’ve for ages been regarding the street,” Henry stated. “We love the ambiance that is regarding the street.”

Cassidy’s plants happens to be the receiver of numerous honors and recognitions inside the grouped community, such as the Consumer’s Selection Award for Best Florist in York area when it comes to past 25 years and it is among the top 250 florists regarding the FTD internet site.

In 2013, the store was one of many organizations in Newmarket recognized with A bing award that is eTown its utilization of the internet to produce and develop their organizations.

“We have actually qualifications; we now have recognition of good design work, security. We’re pleased with it. We work tirelessly to make certain that we provide the client real value and good design of fresh plants,” he stated.

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This post was written by Gianna Smith

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