In our first meeting with Casablanca’s management, we discussed our notion that although many people might enjoy the benefits of a ceiling fan, the traditional appearance of fans available at that time simply did not work with more contemporary interiors.
When we presented the concept sketches for the Stealth, the Casablanca leadership team was polarized. Many felt it was too radical, others that it would establish a new hallmark for the brand.
We were confident it was right on target.
25 years later it’s still one of the best selling models in the Casablanca line, and changed perceptions of what a ceiling fan could be.